“Every brand will be in good hands with Daniel.”
Pietro Beccari, CEO, Louis Vuitton
Named "The authority in luxury" by The Economist. Trusted by LVMH, Richemont, Ferrari, Porsche, Sotheby's, Raffles, and many of the world's leading luxury houses across categories. Daniel Langer advises iconic brands on luxury strategy, extreme value creation, and the client experiences of the future that separate market leaders from everyone else. His proprietary research on the next generation of ultra-high-net-worth clients shapes how leading brands attract and inspire their most valuable audiences.
CEO of Équité. Executive Professor of Luxury Strategy at Pepperdine University and NYU. Bestselling author. Host of the Future of Luxury podcast. Featured in The Wall Street Journal, Financial Times, Forbes, Vogue, and The New York Times.
Keynotes and Luxury Masterclasses
Every presentation is tailor-made with the singular goal to inspire the audience and provide actionable insights. Daniel draws on two decades of hands-on brand leadership, proprietary research on affluent consumer behavior and the next generation of UHNWIs and his 4E of Luxury framework to deliver sessions that profoundly change how teams think about extreme value creation, desire, and client relationships. From intimate executive workshops to stages of several thousand. Delivered worldwide.
Select keynote topics
The Art of Selling in Times of Uncertainty: Building trust and desire among discerning clients in volatile markets.
The Future of Luxury: What the next generation of clients expects, and how to stay ahead.
The 4E of Luxury: A proprietary framework for building brands that create extreme desire and extraordinary pricing power.
Winning the Next Generation of Luxury Clients: How Gen Z and younger UHNWIs are reshaping expectations.
Inspiring Those Who Can Afford Everything: What actually moves ultra-high-net-worth clients.
From Conventional to Exceptional: Escaping the sea of sameness in client experiences.
The Psychology of Luxury: The science and art of creating extreme value.
What clients say
“Daniel's presentation was overwhelmingly the crowd favorite. Our Stylists continue to rave about how insightful and inspiring his message was. He truly left a lasting impression.” — J. Hilburn
“Daniel received lots of great feedback from dealer guests and the executive team. I found his presentation very engaging and relevant.” — Mercedes-Benz
“Your ability to create a space where everyone felt genuinely engaged was remarkable. You challenged us to push beyond the status quo and reconsider what is missing from getting absolute clarity in our brand stories.” — Suntory Global Spirits
Strategic Advisory
Through Équité, Daniel and his team work with select luxury and premium brands on the strategic challenges that define long-term relevance: brand positioning, value proposition development, client experience design, creative activation, and pricing strategy.
The approach combines proprietary research on affluent consumers and the next generation of UHNWIs, two decades of global brand leadership, and academic rigor from Pepperdine and NYU. Engagements include brand audits, strategy development, team workshops, and ongoing advisory partnerships.
Luxury Insights
Daniel Langer shares on Bloomberg TV why brands need to be maximally client-centric and adapt to changing market conditions. He explains why brands need to work on their value proposition first in order to have exceptional pricing power. And he takes a deep dive into the luxury market in China, which despite current headwinds remains one of the most critical markets for luxury brands and where local competition is becoming a challenge for global brands.
Daniel Langer shares his expertise in luxury in an exclusive panel organized by DBS Private Bank in Singapore. He talks about luxury as investment, how the Birkin bag generated significant year-on-year value increases historically and the shifts of expectations of luxury clients.
On BBC News Today, Daniel Langer shares his insights on the rapidly evolving luxury landscape, evolving client expectations
and critical success factors for luxury brands
Daniel Langer presents the opening keynote at the Forbes Travel Guide Summit in Las Vegas. His presentation “From the Conventional to the Exceptional” is a wakeup call for the luxury hospitality industry to escape the sea of sameness and create client experiences where the client feel truly valued.
Listen to the Future of Luxury Podcast with Dr. Daniel Langer
Join the Équité Intelligence community for digital luxury masterclasses at your convenience
Let’s talk
Whether you are planning an event, exploring a strategic engagement, or have a media inquiry, Daniel's team will be in touch within 48 hours.
